While technology is advancing and increasing our ability to have metrics to measure the engagement on our digital marketing strategies and efforts....
as outlined well in this article:
There is still and always will be the need to directly converse with people to know the "effect", or "impact" rather that the content, product or service has on them, their lives, and their business.
Digital Marketing only has the ability to measure a single layer....
Check out this quick discussion on "What Humanizing Digital Marketing is"
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