Do you make money telling stories?
Emotional transportation works by taking the critical facts, figures and information necessary to validate your value proposition and embed them in an emotional experience such as a purposeful story, interactive exchange or event. This is story telling marketing.
Story telling marketing is not new, by no means.
There is an evolutional of story telling, creating emotional transportation due to the ongoing increase of video recording and access of video. Another increase is caused by the Google algorithm changes. The recent Google Hummingbird uses semantic search to bring to search query the content that people are looking for more than ever before. This is evaluated by 100s of methods of measuring engagement on content. Quality, compelling content that resonates with people will trigger them to freely like, share and comment. It is this engagement that triggers Google to present said content to even more people...
It is through telling our own story, crafting the story in such a way that we create an emotional transportation for our prospects or potential customers/team members. When they choose to join us rather than simply buying a product, into an opportunity a relationship is created. It is the relationship that is created which will then turn into growth and residual income.
Watch this recording of the Thursday Night Dream Warrior weekly Hangout here
It is the story that makes otherwise forgettable facts memorable, resonant and actionable. The emotional experience renders something your listeners can more easily hold onto, recall and retell. Most importantly, they don’t just tell your facts and figures, but their emotional experience which pays forward your facts and figures in their own authentic voices, ultimately making them advocates and evangelizers for their and your success.
People will often forget what you do and what you say ... yet they will always remember HOW you made them Feel.
For example when I share a piece of my story...
Whether it is the part that I am a single mom of 2 teenagers, homeschooling my 16 year old son and I am building my online business ... another single parent may resonate with that with increasing courage. They may start considering something as an option for them that was previously not an option in their opinion.
Another person may resonate with the part of my story where I was lost without my 15 year critical care nursing career until I found a vehicle to once again help and empower people... saving lives in a whole new way!
Yet another person will resonate with my neck injury, permanent nerve damage that keeps me in bed much of the day. Knowing that I have found a viable option of making money despite my decreased activity tolerance will increase their courage enough to explore their options like never before.
So you see how different parts of your story will resonate with different people.
It is important to learn the skill set of the art of story telling to illicit the desired response, a positive experience. That is just on the other side of my Magic Carpet coaching :)
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