My post are about developing a mindset for success, better blogging, lead generation, social media and email marketing all to build a business online while living successfully with chronic pain.
Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts
Thursday, 7 November 2013
You Must Be In The Emotional Transportation Business
Do you make money telling stories?
Emotional transportation works by taking the critical facts, figures and information necessary to validate your value proposition and embed them in an emotional experience such as a purposeful story, interactive exchange or event. This is story telling marketing.
Story telling marketing is not new, by no means.
There is an evolutional of story telling, creating emotional transportation due to the ongoing increase of video recording and access of video. Another increase is caused by the Google algorithm changes. The recent Google Hummingbird uses semantic search to bring to search query the content that people are looking for more than ever before. This is evaluated by 100s of methods of measuring engagement on content. Quality, compelling content that resonates with people will trigger them to freely like, share and comment. It is this engagement that triggers Google to present said content to even more people...
It is through telling our own story, crafting the story in such a way that we create an emotional transportation for our prospects or potential customers/team members. When they choose to join us rather than simply buying a product, into an opportunity a relationship is created. It is the relationship that is created which will then turn into growth and residual income.
Watch this recording of the Thursday Night Dream Warrior weekly Hangout here
It is the story that makes otherwise forgettable facts memorable, resonant and actionable. The emotional experience renders something your listeners can more easily hold onto, recall and retell. Most importantly, they don’t just tell your facts and figures, but their emotional experience which pays forward your facts and figures in their own authentic voices, ultimately making them advocates and evangelizers for their and your success.
People will often forget what you do and what you say ... yet they will always remember HOW you made them Feel.
For example when I share a piece of my story...
Whether it is the part that I am a single mom of 2 teenagers, homeschooling my 16 year old son and I am building my online business ... another single parent may resonate with that with increasing courage. They may start considering something as an option for them that was previously not an option in their opinion.
Another person may resonate with the part of my story where I was lost without my 15 year critical care nursing career until I found a vehicle to once again help and empower people... saving lives in a whole new way!
Yet another person will resonate with my neck injury, permanent nerve damage that keeps me in bed much of the day. Knowing that I have found a viable option of making money despite my decreased activity tolerance will increase their courage enough to explore their options like never before.
So you see how different parts of your story will resonate with different people.
It is important to learn the skill set of the art of story telling to illicit the desired response, a positive experience. That is just on the other side of my Magic Carpet coaching :)
RELATED POSTS:
Realize The Importance Of Your Story, Your Story Matters
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You Are Not Alone When You Are In Our Community
Saturday, 2 June 2012
Problogging: Making Money From Blogs
PROBLOGGING: MAKING MONEY FROM BLOGS
A weblog (or simply blog) really is a website that 'publishes' or features articles (which are called 'blog posts', 'posts', or 'entries'), put together by an individual potentially a group which make by using any or perhaps a mixture of these following:
- Straight texts
- Photographs or images (photoblog)
- Video (videoblog)
- Audio files (audioblog)
- Hyperlinks
Usually presented and arranged in reverse chronological order, blogs are essentially aimed at these fundamental purposes:
- Online journal or a web diary
- Content managament system
- Online publishing platform
A typical blog has got the following components:
- Post date -the date and time of the blog entry
- Category - the category which the blog belongs to
- Title - the title of your blog
- Main body - the principle content of the blog
- RSS and trackback - links the blog back from different sites
- Comments - commentaries which are added by readers
- Permalinks - the URL of the full article
- Other optional items - calendar, archives, blogrolls, and add-ons or plug-ins
A blog might also have access to a footer, usually available at the bottom of your blog, that shows your post date, the author, the category, as well as the 'stats' (the number of comments or trackbacks).
There are a great number of varieties of blogs. Some of them are classified as the following:
1. Political blog - on news, politics, activism, as well as other issue based blogs (which include campaigning).
2. Personal blog - also referred to as online diary that could include an individual's day-to-day experience, complaints, poems, and illicit thoughts, and communications between friends.
3. Topical blog - with focus either on any particular niche (function or position) that's usually technical in nature or a local information.
4. Health blog - on specific health complications. Medical blog is truly a major type of health blog that features medical news from health care professionals and/or actual patient cases.
5. Literary blog - also known as litblog.
6. Travel blog - with focus on a traveler's stories when on a particular journey.
7. Research blog - on academic issues which can include research notes.
8. Legal blog - on law (technical areas) and legal affairs; also called 'blawgs'.
9. Media blog - focus on falsehoods or inconsistencies in mass media; usually exclusive for a newspaper or a television network.
10. Religious blog - on religious topics
11. Educational blog - on educational applications, usually written by students and teachers.
12. Collaborative or collective blog - a specific topic written by a group of people.
13. Directory blog - contains a collection of numerous internet sites.
14. Business blog - used by entrepreneurs and company employees to advertise their businesses or present about what they do.
15. Personification blog - concentrate on non-human being or objects (for instance dogs).
16. Spam blogs - used for promoting affiliated websites; also called 'splogs'.
Blogging is often done on a regular (almost daily) basis. The term "blogging" refers to the act of authoring, maintaining, or adding an article to an existing blog, while the term "blogger" refers to someone or a group who keeps a blog. Today, more than 3 million blogs are able to be found in the web. This figure is continuously growing, given that the accessibility to various blog software, tools, along with applications make it less complicated for nearly anybody to update or keep up with the blog (even those with little or no technical background).
Because of this trend, bloggers can now be categorised into 4 main types:
Personal bloggers - those who focus on a diary or on any topic that any individual feels strongly about.
Business bloggers - those who focus on promoting products and services.
Organizational bloggers - people who concentrate on internal or external communication in an organization as well as community.
Professional bloggers - those people who are hired or paid to accomplish blogging.
Problogging (professional blogging) is blogging for a profit. Probloggers (professional bloggers) are people who make income using blogging (as an individual blog publisher or a hired blogger).
Below are just a couple of the many money-making opportunities for probloggers:
- Advertising programs
- RSS advertising
- Sponsorship
- Affiliate products and programs
- Digital assets
- Blog network writing gigs
- Business blog writing gigs
- Non blogging writing gigs
- Donations
- Flipping blogs
- Merchandising
- Consulting and speaking
The following are a few things which you need to take into account if you want to make a success in problogging:
1. Have patience. Problogging requires a lot of effort and time, not to mention a long-term vision.
2. Know your audience. Targeting a particular audience or group is definitely a key to constructing a readership.
3. Be an 'expert'. Focus on a specific niche topic and strive to become the "go-to" blogger regarding that topic.
4. Diversify. Research various ad and affiliate marketing programs that enable you to make money on the internet (aside from blogging).
5. Do not bore your readers.
Concentrate on the layout. White spaces, line spacings, and bigger fonts make a blog welcoming to read.Certainly, it is possible to make money from blogs.
One just must take risks, the passion, and also the right attitude so as to turn into successful problogger.
Empower Network is one of the opportunities that you join a group of people not just a business opp. It is a dynamic group of people that work together syndicating each other's content. People gather in groups and mastermind about traffic generation, lead generation, creating quality content and the list goes on. The training in Empower Network does not stop at the products that are already available. It continues daily amongst the members, weekly on the Empower Hour calls and then there are frequently extra live stream video sessions with David Wood and sometimes David Sharpe.
Join Empower Network
Saturday, 26 May 2012
Internet Success
The best marketers on the web fail and fail again. Realistically, it's through their years of miserable failure that they figure out how to be gurus and masters throughout their field.Once you are an Internet marketer, you've got to stay positive. No matter whether everything falls apart utterly and your marketing campaign is sunk, there is always a lesson that will be gained. Whenever you can turn these setbacks into lessons at IM University, nothing can keep you down. Instead, start with a particular product and start making it work; then, start mastering the next. Initiate in a single niche with one site. Once it's providing you an income that you are actually happy with, take every one of the small things you learned and begin the next one.
Let's be frank - Marketing on the internet can be described as unique job (or 'calling' as countless feel it to be). You will need a certain personality and, much more importantly, a certain mindset to ensure success accomplishing the objective. It is a topic that is endless, but I desire to offer here exactly what consider the most essential mindset advice for IM. Set yourself apart from the pack.Whenever you get onto an IM forum, you will see how everybody's speaking about money. But actually there's much more to it than that. The marketers who succeed accomplish this mainly because they offer real value. They build long-term relationships with their target market and nurture this over time.
Finally, never fall into the trap of ordering course after course and not using them. What number downloaded but unwatched IM courses is there as part of your hard disk drive!? Another common mistake people make is that they try to tackle everything at a fast rate. It's in the main part of the entrepreneurial personality that you want all of it right away. Your head can be packed with moneymaking ideas, but you've only got so much time and energy.
Do not Get Boggled By Techie Stuff!
Set some goals and write them down
Focus on the goals that you set
Take action
Believe in yourself
Apply discipline
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